AisleTrotter · Legal
Privacy statement
What the site records, what it never touches, and how to get your data back out.
Last updated
Who we are
This site is operated by AisleTrotter, Blekingegatan 12, Sweden. Sweden is in the EU/EEA, so no separate EU representative is required. For anything below, or to reach us directly, use the Corrections page.
What we collect
Usage events: which guides and lists get opened, what gets typed into the search box, and which save, share and outbound taps happen. Views are recorded with nothing attached to them — no account exists, none is offered, and one page view is not linked to the next.
If you send us something — a tip, a correction, a takedown request or a store claim — we store what you wrote, the contact email you chose to give, and a random identifier your own browser generated so a second tap is not counted twice.
Submissions are also counted per machine, so a single one cannot flood the review queue. We do not keep the IP address to do it: the address is turned into a one-way fingerprint as the request arrives and only the fingerprint is stored, which cannot be turned back into an address. It is used for that counting and nothing else — never joined to what you read, never used to identify you, and never shared.
The cookie banner itself records something the moment you answer it, before anything else in this section applies: your accept/reject choice, when you made it, and an approximate location (country/region level, from your IP address — never stored as the address itself) used only to decide which rules apply to you. If you accept, Google Analytics then separately records your browser and device type, an approximate location the same way, and how long a visit lasts — standard technical detail Google Analytics always collects, not something specific to this site.
What stays on your device
Your saved stores, the guides you have marked as visited, and the random identifier above live in your browser's local storage. The list itself never leaves your device — we count that a save happened, not what is in it. Clearing your browser storage erases all of it, and nothing on our side notices or objects.
What we never collect
No accounts, no location tracking, and no sale of personal data to anyone — full stop. We do not build profiles of readers ourselves, and there is no login to attach one to. This holds regardless of the cookie banner below. What changes with your answer there is narrower: whether Google's own analytics and ad tools, which do use identifiers, run on this device.
Who processes it
The site itself is hosted on Vercel. Once you accept the cookie banner, Google (Google Tag Manager and Google Analytics) and InMobi (the banner itself) also process what their own cookies record, each under its own privacy terms. None of them may use what they see here for their own unrelated purposes — only ours. We do not sell data to anyone, and nothing here is shared with a third party for marketing that is not our own.
Children
This site is not directed at children, and we do not knowingly collect personal data from anyone under 16. If you believe a child has sent us something personal, use the Corrections page and we will remove it.
Your rights
You can ask for a copy of anything we hold about you, its correction, its deletion, or a portable copy of it — a tip, a correction, an email you left us. You can also ask us to restrict how we use it, or object to a use you believe rests on our interest rather than your consent. The Corrections page has a personal-data route and reaches a human within three business days. Removal requests are actioned without argument.
If you believe we have not handled your data lawfully, you can complain to Sweden's data protection authority, the Integritetsskyddsmyndigheten (IMY, imy.se), or the supervisory authority in your own EU/EEA country.
Questions
Anything unclear, or a request that does not fit the form: the Corrections page is the way through to a person, on the same three-business-day acknowledgment.
Disclaimer: All curated content and the Trotter Standard verdicts reflect AisleTrotter’s own editorial research and methodology. No paid or editorial influence.