Shinjuku Yaoya — Supermarket in Shin-Okubo, Tokyo
Shinjuku Yaoya on Hyakunincho packs a full supermarket into a space you can cross in a few steps, and the prices stay low for a central Tokyo address.
What Shinjuku Yaoya is
Shinjuku Yaoya is a tightly packed supermarket on Hyakunincho in Shin-Okubo, open daily 7 AM to 11 PM. Meat, vegetables, alcohol and drinks fill the shelves at prices that undercut most of central Tokyo, with a basket typically ¥1,000–3,000. The store is small and crowded, but the range is wider than the floor space suggests.
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About this store
Shinjuku Yaoya is an independent supermarket on Hyakunincho in Shin-Okubo, and the first thing you notice inside is how much is packed into so little room. Shelves run close together, aisles are narrow, and the store is usually busy, so you move through it at the pace of the person in front of you.
The meat counter is the reason to come. The vegetables alongside are cheap and fine for everyday cooking. Alcohol and soft drinks are priced low too, which makes this a practical stop for stocking a hotel room or a picnic rather than a place to browse.
The layout is dense rather than comfortable. Products are stacked tightly and the range stretches from fresh produce to drinks in a space that feels half the size it needs. You will find what you came for, but you will not linger.
Prices are the draw: a basket lands around ¥1,000–3,000, and the low pricing holds for a city-centre location where most shops charge more. Nothing here is presented as a specialty; it is a working neighbourhood supermarket that happens to be cheap.
Come for the prices and the convenience.
What to look for
Meat counter
Meat is the main buy here, so cook it the same day you buy it.
Vegetables at low prices
Produce is inexpensive for a central Tokyo address and suits everyday cooking.
Drinks and alcohol
Bottles and cans are priced low, which makes this a practical stop for stocking up.
Who is this for
This suits a traveller staying in Shin-Okubo who wants cheap meat, vegetables and drinks without a trek to a bigger store. It also works for anyone stocking a hotel room or a picnic on a budget, since a full basket stays around ¥1,000–3,000.
If you need halal items or international ingredients rather than cheap everyday produce, Jannat Halal Food Shop Shin Okubo a minute away stays open until 11 PM every day.
The verdict
It is a cheap, densely packed neighbourhood supermarket, and the low prices and long daily hours suit anyone stocking up in Shin-Okubo.
Keep exploring nearby
Jannat Halal Food Shop Shin Okubo
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7-Eleven · Shin-Okubo · Hyakunincho 2
Konbini
Researched across 2 public sources and confidence-checked November 2026, against our methodology, reviewed by the AisleTrotter editorial team. Spot an error? Tell us — corrections feed straight back into our verification system.
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