Vom Einfachen das Gute — Specialty Store in Charlottenburg, Berlin
Vom Einfachen das Gute on Olivaer Platz keeps a cheese counter of some 150 varieties, clearly labelled and laid out across every price range, with staff who will cut you a taste before you commit.
Cheese first, then the rest
Vom Einfachen das Gute is a specialty shop at Olivaer Platz in Charlottenburg, and the cheese counter is the reason to come: a large, clearly labelled spread covering many price ranges, with staff who guide you through it and let you sample. Expect to spend €20–30.
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A cheese counter worth the detour
Vom Einfachen das Gute is an independent specialty shop on Olivaer Platz in Charlottenburg, in bright, modern rooms that once held a café. You walk in and the cheese counter takes the room: a long, clearly labelled spread where each variety carries a readable sign, and the lighting is set so you can actually see what you are choosing.
The counter runs to roughly 150 varieties across every price range, and the staff will cut a sample before you commit. Beyond it, air-dried Iberico ham and pancetta are the things to take home, the pancetta in particular; a loaf of bread with house-made butter rounds out a deli order, and the yogurt is worth adding. Cheese platters and boxes can be ordered online and collected, and staff show you the finished platter at pickup.
A small bistro is attached, and it is where the shop slows down. Coffee and breakfast are served, and a cheesecake has its admirers. Tables are limited, and when the room fills, a grilled toast can take a quarter of an hour.
The bread is the price that gives people pause: a loaf runs past €9, which is a lot for something you finish in two days. Budget €20–30 for a proper shop, more if you are building a platter.
Come on a weekday morning if you want unhurried advice at the counter. The shop opens at 8 am Monday and Wednesday to Friday, 9 am Tuesday, 8 am Saturday, and is closed Sunday, so plan your cheese run around that.
What to look for
Cheese counter
Around 150 varieties, clearly labelled and spread across price ranges, with staff on hand to guide you and cut samples.
Air-dried Iberico ham and pancetta
The cured meats draw repeat visits, and the pancetta is the one to ask for first.
Cheese platters and boxes
Ordered online and collected in store, with the finished platter shown to you at pickup.
The pick list
What to bring home
Cheese counter
The counter runs from mild to hard, with every cheese clearly labelled and the range covering all price ranges.
Charcuterie and ham
Air-dried Iberico ham and pancetta are what bring people back, and the pancetta is singled out for its quality.
Cheese platters and boxes
Order online and collect in store, where staff show you the finished platters at pickup.
Bread and homemade butter
A loaf and house-made butter round out the deli offering, though the bread price draws comment.
Yogurt
The shop's own yogurt is the one to get first among its house products.
Who is this for
This suits anyone building a picnic or a cheese board for a Berlin afternoon: the counter covers every price range and the staff will steer you through it. It also works for a traveler who wants a proper coffee and breakfast in a bright room off Kurfürstendamm, with a cheese counter to browse on the way out. If you are provisioning a kitchen for a longer stay, the ham, pancetta and bread make a good first stop.
If you want Spanish wines and fresh fish for cooking at home rather than a cheese counter, Mitte Meer Charlottenburg on Kantstraße covers that ground.
The verdict
The counter is deep and the advice good, so treat this as a cheese-and-charcuterie stop rather than a full sit-down meal.
Keep exploring nearby
Goldhahn und Sampson Charlottenburg
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Mitte Meer Charlottenburg
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Elmas Market
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EDEKA Jost & Jost
Supermarket
Researched across 2 public sources and confidence-checked November 2026, against our methodology, reviewed by the AisleTrotter editorial team. Spot an error? Tell us — corrections feed straight back into our verification system.
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