baguett. — Specialty Store in Les Halles, Paris
baguett. on Rue Coquillière leans into themed pastries and drinks, with Hello Kitty macarons, matcha, and bear-shaped bakes.
At a glance
On Rue Coquillière, baguett. is the Les Halles specialty shop for Hello Kitty macarons, matcha drinks, and bear-shaped pastries. The box of Hello Kitty macarons comes with six pieces. The selection also suits a stop for something cute to photograph.
Verified November 2026 · 2 independent sources
What to expect
baguett. is the Les Halles specialty shop with a themed display rather than a standard bakery counter. Around Rue Coquillière, the current Hello Kitty collaboration does most of the visual work as soon as you walk in.
Start with the Hello Kitty macarons if you want the item that stands out most. They come with Sanrio printing. The matcha drinks are another clear pick, especially the iced version, while the croissants and pain au chocolat are there if you want something more classic.
The bear-shaped pastries are the cutest thing here, including the brioche bear and bear-shaped financiers. Cookies also make sense here, especially the matcha, peanut butter and white chocolate versions, and the stuffed baguettes and sandwiches are the savoury side of the menu when you want something more filling. The shop also sells merchandise, so the visit can turn into a gift stop as well as a snack break.
Expect spend to climb once you move from plain pastry to the collaboration items or drinks, with the lunch deal mentioned alongside drink and dessert. A Sunday visit can work well, since the shop opens from 8 am to 7 pm then, while the rest of the week runs from 7 am to 8 pm. Crowding is part of the picture, but it suits anyone coming for the theme and the photo angle.
What to look for
Hello Kitty macarons
Sanrio-printed macarons are the signature buy here, and they read as a sweet treat.
Matcha drinks
The matcha drinks, especially the iced version, give you a cold drink option alongside the pastries.
Bear-shaped pastries
The brioche bear and bear-shaped financiers are the playful counter items that fit the collaboration well.
The pick list
What to bring home
Hello Kitty macarons
The Sanrio-printed macarons are the one to get first here. They come in a box of six.
Matcha drinks
The matcha is one to get first, and the iced version is a good reason to stop in.
Bear-shaped pastries
The brioche bear and bear-shaped financiers are the treat to come back for, including with children.
Stuffed baguettes and sandwiches
The filled baguettes are generous and warming, so they work well when lunch needs to feel substantial. The meal deal with a drink and dessert is good value.
Cookies
The matcha, peanut butter and white chocolate cookies come up again and again, with the white chocolate one singled out as amazing.
Who is this for
It suits people who want a box of Hello Kitty macarons or another themed sweet to take away from Les Halles. It also works for visitors who enjoy merch and a menu that mixes matcha drinks with bear-shaped pastries.
Franprix at 44 Rue du Louvre suits the practical provision run: early morning basics near Les Halles rather than themed pastries and drinks.
The verdict
Swing By fits because crowding goes along with the themed pastries, but it still suits anyone who wants a Hello Kitty detour in Les Halles.
Keep exploring nearby
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Researched across 2 public sources and confidence-checked November 2026, against our methodology, reviewed by the AisleTrotter editorial team. Spot an error? Tell us — corrections feed straight back into our verification system.
Disclaimer: All curated content and the Trotter Standard verdicts reflect AisleTrotter’s own editorial research and methodology. No paid or editorial influence.